Managing participation in a digital economy or digital society

In the essay (worth 50%) we would like you to address the theme – ‘Managing participation in a digital economy or digital society’.

National policies, the usage of social media, the development of crowdsourcing, are but three examples amongst others of how participation is seen as a central tenet

of a digital economy or the desirable outcome of a digital society. However, as the title of the course alludes to, division is also prevalent in all these conceptions

too: be they due to physical access; lack of skills; economic disadvantage; the strength of established players and so on. So, it is clear that the title offered is

wide-ranging and lends itself to a number of different interpretations and requires a focus of certain specific areas rather than being attempted as a grand theme

seeking to cover everything.

To narrow your focus please choose one of these topics to focus your study on:

1. Managing businesses in the sharing economy;
2. Labour, skills and access addressing the digital divide;
3.Consumer participation and the changing face of the UK high street.

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