How will you distribute your product in your chosen country?
a. Through distributors, direct sales to customers, direct to retailers or others?
b. Is the distribution system fragmented?
c. Any special distribution support needed? What is the infrastructure for distribution in the
Demand for your Product
a. How can you estimate the potential demand for your product in the country
I. Other related product demand – what is the relationship
II. Current demand – what percentage of the market can you get the first year and how
fast can you grow
III. Does your product fill a need – how many people need it, can afford it, and might
be willing to try it, is your price competitive?
IV. In other words, some logical, reasonable method for trying to estimate the first full
year of demand or potential sales of your company’s product