Market entry strategy for a new “XaaS” (“insights-as-a-service”) product targeting B2B enterprises
Develop a market entry strategy for a new “XaaS” (“insights-as-a-service”) product targeting B2B enterprises
Development of a market entry strategy for an organisation or product of your choice.
a) conduct a brief literature review,
b) identify relevant secondary data from publicly available databases or industry sources,
c) analyse the data, and present findings in a formal business report.