Market penetration

Formulate a strategy, based on a comprehensive internal and external analysis, to address the business problem. (I would recommend “market penetration” as the development strategy)

1. analyze the real firm: Good George Brewing.(a NZ firm) use PEST, 5 forces and other market analyzing tools.

2. Clearly state the problem or opportunity your strategy addresses. This must be in relation to the challenge posed by the company.

3. Identify and evaluate alternative strategies.

4.Cite using Chicago standard and for the in-text citation, please use footnote