Market Research For The Export Of Thai Fruits To Australia And New Zealand

Full Answer Section

  The most popular fruits in Australia are bananas, apples, oranges, grapes, and watermelon. In New Zealand, the most popular fruits are apples, bananas, oranges, kiwifruit, and grapes. The trend of increasing fruit consumption is being driven by a number of factors, including:

• Growing awareness of the health benefits of fruit.
• Increasing availability of fresh fruit.
• Changing dietary habits.

The proportion of fruit consumption in each year is as follows:

• 2010: 30% bananas, 25% apples, 15% oranges, 10% grapes, 5% other fruits
• 2020: 32% bananas, 26% apples, 16% oranges, 10% grapes, 6% other fruits

The target groups for fruit consumption are:

• Children and adolescents: Fruit is an important source of vitamins, minerals, and fiber for children and adolescents.
• Adults: Fruit can help adults maintain a healthy weight and reduce their risk of chronic diseases.
• Seniors: Fruit can help seniors maintain their health and independence.

Market Size and Value, Fruit-wise The fruit market in Australia and New Zealand is worth an estimated $10 billion per year. The market is dominated by bananas, apples, and oranges. Other popular fruits include grapes, kiwifruit, and strawberries. The market size and value for each type of fruit is as follows:

• Bananas: The banana market is worth an estimated $3 billion per year. Bananas are the most popular fruit in both Australia and New Zealand.
• Apples: The apple market is worth an estimated $2 billion per year. Apples are the second most popular fruit in Australia and the third most popular fruit in New Zealand.
• Oranges: The orange market is worth an estimated $1.5 billion per year. Oranges are the third most popular fruit in Australia and the second most popular fruit in New Zealand.
• Grapes: The grape market is worth an estimated $1 billion per year. Grapes are the fourth most popular fruit in Australia and the fifth most popular fruit in New Zealand.
• Kiwifruit: The kiwifruit market is worth an estimated $500 million per year. Kiwifruit is the fifth most popular fruit in Australia and the fourth most popular fruit in New Zealand.
• Strawberries: The strawberry market is worth an estimated $300 million per year. Strawberries are the sixth most popular fruit in Australia and the seventh most popular fruit in New Zealand.

The fruit market is expected to continue to grow in the coming years, driven by increasing demand for healthy and convenient foods.

Sample Solution

  The consumption volume of fruits in Australia and New Zealand has been steadily increasing in recent years. In 2020, Australians consumed an average of 136.2 kilograms of fruit per year, while New Zealanders consumed an average of 122.4 kilograms per year. This represents an increase of 10% and 8%, respectively, from 2010.