Market research survey

    Many people have participated in a market research survey at some time in their lives. With reference to any survey that you actively participated in, discuss the questions that follow. If you have not experienced a market research survey, take a survey on the Internet: Evaluate how effective the survey was in measuring how you felt about a product. Explain whether you feel your response in the survey helped improve or will improve the product being marketed. Describe how you might have gathered information differently so that the survey was more effective. Explain why it is important for marketers to monitor current trends in marketing. How does a marketing information system identify and measure trends? How would you design a marketing information system for a product of your choice?