market segmentation and targeting marketing

market segmentation and targeting marketing

In this section, your discussion should focus on determining what (who) will be the target market within the chosen country (CHINA)

•    Identify how you intend to segment the target market and the rationale for choosing specific segmentation variables/bases e.g., demographic, geographic,

psychographic.
•    It is advisable to use a combination of factors to identify potential segments within the market
•    Please note it is not necessary to use every segmentation variable/base. Once again, Tables for analysis are recommended.
•    From your analysis of potential segments you must identify one (1) segment as your target market
•    Clearly indicate the size of the potential market

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