1)Many marketing researchers have their favorite research approaches or techniques. Some researchers maintain that the only way to really learn about consumers or brands in through qualitative research. Others contend that the only defensible form of marketing research uses quantitative measures. Take a position: the best marketing research is quantitative in nature versus the best marketing research is qualitative in nature.
2) Who are the most serious competitors to your chosen product ( iPhone – Apple) or service and what do you believe is the cause for the success of these competitors? How is your chosen product or service surviving with this competition? Compare the strengths and weaknesses of the competitive product or service compared to your chosen brand.