MArketing Benefits

Part 1
MArketing Benefits/ Value- Facebook, SnapChat, Twitter
How useful is this tool for marketing? Which industries are using it most? Which companies are using it most effectively? For what purpose (trial, awareness, desire, loyalty etc.) Show at least three different examples of successful/effective use of this tool and three examples of epic fails by companies using this tool for marketing purposes. Which industries might benefit the most from using this social media tool? Which ones might not find it valuable?

Part 2
Marketing Risks- Facebook, Snapchat, Twitter
What are the risks involved? Show examples of major failures by organizations. Could they have been avoided? How? What do you think we can learn from them?