choose your own case study and describe and critique its
To choose the case study, pick a company, or even a not‐for‐profit organisation. It may be
the same organisation that you chose for the interim, or it need not be. The organisation you
choose to analyse may be large or small, private or publically‐quoted ‐‐ we put no bounds
other than it must have a marketing activity.
Apply as many of the concepts covered in this module as you can. You may recall in
summary the concepts you use, but do not spend long describing the concept – we need you
to apply it.