marketing communications campaign research essay
Order Description
Choose a marketing communications (marcoms) campaign for a brand that is quintessentially related to the culture of a country– China. Justify your choice (i.e. why is it particularly suited/adapted to its cultural context).
Discuss this campaign in terms of the following sub-headings:
1. Convergence and divergence
2. Sources of different cultural assumptions
3. Cognitive organization and cultural values
4. Cultural differences and values in advertising
5. Brand perceptions across cultures
6. Implications for advertising management within the chosen cultural environment
