Marketing, communications, globalisation

  Choose a case study company and write a 6,000 word business report analysing the case study company’s performance in a management topic of your choice. In writing a case study business report, you are expected to : • Choose and introduce the case study company • Select any management topic of your choice (e.g. marketing, communications, globalisation) and critically assess the performance of the case study company’s performance in your chosen management topic • Review academic theories in evaluating the case study and the management topic of your choice • Ensure your conclusions are logically derived from the review of the academic literature • Suggest recommendations for the case study company based on your analysis • Present the case study analysis in a report