Marketing concept

Define and explain ‘marketing concept’ and ‘the 4P’s concept.’

Define “marketing” and “sales”

Explain how they are different from one another

How are they dependent upon one another?

Does “marketing” have a function in church operations? Explain.

Distinctly differentiate attitudes, values, and behavioral patterns that must be considered when developing a market plan.

Identify the “generational cohorts” and explain their differences in values and motivational factors.

Identify an advertisement or commercial that targets only one of the generational groups.

Describe the promotion in detail and identify the intended group.

Explain how the Scripture verse “Jesus Christ is the same yesterday and today and forever” (Heb. 13.8) relates to the “generational cohort”.