Marketing Concept

Marketing Concept Use of relevant examples (40%) Structure and referencing (20%) Key points Additional credit will be given for the following: Quality of research Depth of understanding Well-supported arguments Accurate referencing in line with the LBS standard referencing guide Good standard of academic writing Correct format General information You should find, read and use at least 5 literature sources for each question ( Consisting of a variety of different sources, eg text books, academic journals, or reliable websites) Your references section should contain only details of the sources you mention in your work. Do not rely on long quotations to illustrate a point, but use quoted material to defend or highlight an argued points. Reduce the amount of quoted material to paraphrased ideas or short phrases as opposed to long sentences. Quoted material is intended to support your ideas, not provide the direction of the assignment. Also, quoted material should not stand alone, but be incorporated into the text. Do not extend your effort beyond the word limit. Part of the assessment is to show an ability to edit your work and succinctly use the word guidelines. Consult the student handbook regarding penalties when these guidelines are ignored. Your attention is drawn to the university regulations and penalties regarding plagiarism. Weighting The weighting for this assignment is 50% Task Over the course of the semester write four mini essays relating to marketing principles and practices. Each essay should be between 500 and 600 words. Essay one (submission MiG/022015) Describe the marketing concept and give examples of market orientated companies illustrating how their products meet the needs and wants of consumers. Essay two (submission Mo9/03/2015) Explain what market segmentation is and explain how organisations segment consumer markets. Give examples to illustrate your points. Essay three (submission M27/03/2015) What is the marketing communications promotional mix? Explain what each element of the promotional mix is and how this could be used for different communication objectives? Give examples to illustrate your answers. Essay four (submission M24/O4/2015) Explain the ethical and legal issues marketers should consider when designing their marketing communications strategy Grading criteria Use of appropriate marketing theory (40%) Use of relevant examples (40%) Structure and referencing (20%) Key points Additional credit will be given for the following: Quality of research Depth of understanding Well-supported arguments Accurate referencing in line with the LBS standard referencing guide Good standard of academic writing Correct format PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT :)