Topic: Marketing department of a new building
Target Market(s) chosen based on the elements of the Marketing Mix :
• Location: where in the country, where in the city, with maps. Include facts about your destination like population, main source of income/industry, purpose of visit, main attractions, climate, 4Ps, …
• Segmentation: individual, groups, conferences, sports, adventure, wedding, …
• Positioning : what position in the market will your organization have? WHY?
• Services: uniformed service, laundry, room service, etc.
Target market:mostly on business guests(main) and leisure
we build a hotel of brand Renaissance which is under marriott near Syntagma square.
we intend tourist will visit the Cyclades Islands of Andros, Tinos, Syros, and Mykonos, and further to the islands Paros, Ios, Santorini, or the Dodecanese, like Rhodes or Kos, you can either take the ferries or hydrofoils from Piraeus when they come to Athens.
Since Visitors to Athens and Greece in general from the European Union countries and Schengen countries ( Sweden, France, Germany, Iceland, Italy, Greece, Luxembourg, Netherlands, Norway, Portugal, Spain, Austria, Belgium, Denmark, Finland) do not need a visa and they can travel with their ID’s.
Market research: What types, primary/secondary – WHY? As well as a SWOT and PEST analysis. Seasonality (who visits your location, when is high, mid and low season… WHY?
expecting the high season is from May to Oct.