Marketing Director Direct Channel Distribution
Based on your readings, consider that you are the marketing director for a company that manufactures and distributes commercial cleaning products for industry. Traditionally your company has sold your line solely through a network of manufacturer’s reps, but now others in the organization are pushing to add a direct channel to your distribution whereby users could order or reorder products via a new direct sales section on your website. You are concerned that this might create channel conflict. Weigh the pros and cons of this potential new distribution strategy and make a recommendation on how to best proceed.
Please be sure to limit your submission to 250 words and please use one outside the textbook source cited in proper APA formatting.
If It Helps The Book I Use Is…
Solomon, M. R., Marshall, G. W., & Stuart, E. W. (2012). Marketing: Real people, real choices. Boston: Prentice Hall.