Marketing Discussion Week 4
The definition one American professional association put forward is that Supply Chain Management encompasses the planning and management of all activities involved in sourcing, procurement, conversion, and logistics management activities. Importantly, it also includes coordination and collaboration with channel partners, which can be suppliers, intermediaries, third-party service providers, and customers. In essence, Supply Chain Management integrates supply and demand management within and across companies. Some experts distinguish Supply Chain Management and logistics, while others consider the terms to be interchangeable
Discuss in detail, the concept of supply chain management and its relevance to the supplier and the end user for marketing excellence.