Marketing Final paper questions

Order Description

Please read the article first and answer the assigned questions. You do not need to read the entire paper. Please strictly follow the guideline below.

Final Exam Essay Question

Please first read the mandatory part of the academic article (Radical Innovation Capability: Literature Review, Synthesis, and Illustrative Research Propositions) of the Journal of Product Innovation Management. Then, please answer the following questions. (15 points)

Requirements:
1) at least more than 2 pages
2) font size: 12
3) line spacing: 1.5

mandatory reading part of the paper: 1)introduction, 2)“your one choice of radical product innovation capability components among senior leadership, organizational culture, organizational characteristics, and the radical product innovation development process), and 3) Product Launch Strategy)

a) Please summarize the discussion about the component you chose to read about (please do not copy the writing of the paper). (5 points)

b) Please take an example of one company that excels with respect to the component you chose to read about. (5 points)

c) Please conclude your essay by evaluating the product of your group project based on the component you chose to read about. (5 points)

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