Marketing fundamental on positioning and branding

Order Description

Gourville, John T., Karol Misztal, and Emer Moloney (2016), “Lomography: Analog in a Digital World,” Harvard Business School, ECCH #9-516-006.

1. How should Lomography position itself (and why)?

2. What branding approach should Lomography take (and why)?

3. What are the implications of your chosen brand positioning and branding approach for marketing Lomography?

additional reading helpful to place Lomography in contemporary times: https://www.aprja.net/what-is-post-digital/