Project description
In this task you should prepare a marketing plan which includes an advertising campaign plan based on a market research undertaken. Choose a small hospitality organisation for this task. Please to do MAISON BLANC
http://www.maisonblanc.co.uk/default.aspx?selectedIndex=0
a)Undertake market research for an appropriate product or service. Briefly explain the rationale for research and the research methods used. (4.2)
b)Analyse the suitability of different media for marketing an appropriate product or service (4.3)
c)Plan an advertising campaign for a services industry operation (3.2)
d)Evaluate the implementation of the marketing plan for an appropriate product or service (4.2)
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