Submit answers to the following in essay form (3-5 pages).
- Identify the major competitors in the blue jeans market.
- Who has the leading market share, whose shares have declined?
- What segmentation is (has) occurring/occurred in the blue jeans market and why?
- Did demographic changes affect the market (from baby boomers to Gen X or Gen Y)?
- What competitive signs, symbols, events, or occurrences did Levi-Strauss miss?
- What current shifts in competition and channel power is occurring and what can Levi-Strauss do to minimize the impact from these changes?