Marketing Management


Submit answers to the following in essay form (3-5 pages).

  1. Identify the major competitors in the blue jeans market.
  2. Who has the leading market share, whose shares have declined?
  3. What segmentation is (has) occurring/occurred in the blue jeans market and why?
  4. Did demographic changes affect the market (from baby boomers to Gen X or Gen Y)?
  5. What competitive signs, symbols, events, or occurrences did Levi-Strauss miss?
  6. What current shifts in competition and channel power is occurring and what can Levi-Strauss do to minimize the impact from these changes?