Please respond to the following: Understanding Customer Wants

1. Argue whether or not you believe that health care marketers must understand customers and their perceptions of product offerings in order to effectively

monitor prowess at addressing and satisfying customer wants and needs. Provide an example of your argument in action to support your rationale.

2. Assess the value and importance of a PEST Analysis as a tool for mentoring and evaluating the macroenvironment. Provide at least two (2) specific examples

of PEST Analysis that apply within a health care organization with which you are familiar.

3. Examine the key reasons why intense competition and rivalry characterize the health care industry. Suggest one (1) example to support your rationale.
4. Appraise the value and importance of Michael Porter’s Five Forces Model as a tool for facilitating the understanding and addressing of the competition

within the health care industry. Provide at least two (2) specific examples of Michael Porter’s Five Forces Model that apply within a health care organization

with which you are familiar.