Marketing Management Case study
the essay is about Michel et Augustin Cookies, case study from INSEAD
Statement and justification of the brand identity you would create to target the segment(s).
1-? Make clear decision, so e.g. if you recommend a new brand name, or different identity to the current one, describe and illustrate what you recommend.
2-? Justification of your choice is critical.
3-? Use theories/frameworks offered in products and brands lecture to support your points.
Kindly use this book as a refreance ( principles and practice of marketing- David Jobber and Fiona Ellies- Chadwick 7th Edition ) chapter 9
and use the below article
personality: are the web sites
doing the talking for food SMEs?
Robert Ankomah Opoku
Division of Industrial Marketing and e-Commerce,
Lulea University of Technology, Lulea, Sweden
Russell Abratt and Mike Bendixen
Nova Southeastern University, Ft Lauderdale, Florida, USA, and
Simon Fraser University, Burnaby, Canada