Marketing Manangement

Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.

  1. Discuss the types of coupons you have used and those you have rarely used. What prompted you to use these types of coupons? Do coupons provide real

benefits, or are they merely sales and promotion gimmicks?

  1. Have you ever recommended a particular product to a friend or bought a product based on a recommendation from a friend. Would you be more likely to buy a

product based on word-of-mouth or advertising? Why?

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