Choose a company that is facing a significant marketing challenge, such as declining sales, negative brand reputation, or strong competition. Your assignment is to develop a comprehensive marketing strategy that addresses this challenge and helps the company achieve its goals. Your written report should include the following sections.
While Nike is a global powerhouse, a specific and pertinent marketing challenge they face is intensifying competition in the athleisure and sustainable fashion segments, coupled with occasional negative brand reputation issues related to labor practices or controversial athlete endorsements.
Here's a breakdown of a comprehensive marketing strategy to address this challenge:
Company: Nike Inc. Current Marketing Challenge: Intensifying competition in the athleisure and sustainable fashion segments, coupled with occasional negative brand reputation issues related to labor practices or controversial athlete endorsements.
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