Detail which tools you plan to use to market and sell your product. Tools include Internet ads, mobile ads,
billboards, newspaper, radio, trade shows, flyers, and so forth.
Include the following:
(3-5 slides w/ DETAILED speakers notes)
(1) The promotion plan or integrated marketing communications plan, which includes the following:
(2) The message delivered to target customers, including the creative process
(3) Forms of promotion, advertising, precise channels, and media that are used
