Marketing & Messaging

Research competitors in your field and study how your competitors market and sell their products. Note the target audience for each marketing and sales strategy. Write a 700- to 1,050-word paper that includes your revised executive summary of approximately 350 words and your marketing plan of 350 words. Include additional details from this week’s research, such as the following:
Background information about the product, service, or brand A SWOT analysis (strengths, weaknesses, opportunities, threats, and trends) Competitive analysis