Marketing Mix strategies
Develop the Marketing Mix strategies you recommend that East Chestnut Regional Health System will implement. Read instructions carefully. Some information is to be done individually and discussed in the team forum.
After collaborations and exchanging of information in the team space, only one document is to be submitted in the team's assignment link.
Individually, create your marketing mix strategy by completing parts I–IV below.
Part I: Product Strategy:
Prepare a 150- to 300-word summary of your product or service strategy for a new or revised existing product or service you recommend that East Chestnut Regional Health System develop. Include the following:
State your value proposition. Include the following elements:
Customer value
Collaborator value
Company value
Explain your product/service strategy. Include the following elements:
Describe the new or revised product or service in terms of product/service features and resulting consumer benefits.
Explain how the new or revised product/service strategy satisfies consumers’ needs.
Describe how the product or service differs from that of the competition