Imagine that you are pitching your hypothetical service-based company’s marketing plan to the Shark Tank Team for possible investment- Use a
tablet, smartphone, laptop, desktop, or traditional Video recorder to record a three to five (3-5) minute dynamic Video in which you present your full
marketing plan from Assignments 1, 2, and 3-
Present the major points of your marketing plan-
Present in a professional manner-
Use technology (e-g-, i-e- audio quality, video quality, naming conventions) to convey ideas-
The specific course learning outcomes associated with this assignment are:
Analyze the marketing framework including the concepts Of the 5CS, STP, and 4Ps-
Develop strategies to assess performance and achieve marketing goals-
Create an effective marketing plan-
Examine the marketing science Of customer behavior and products in the marketing exchange process and create dynamic strategies for competing-
Evaluate the basis for market segmentation and approaches to segmentation-
Evaluate target customer segments and positioning products within these segments-
Develop branding strategies for existing and new products-
Develop pricing strategies and distribution channels for products-
Analyze integrated marketing communications and its relationship to advertising strategy-
Evaluate marketing research tools involved in the marketing process-
Use technology and information resources to research issues in marketing management-
