marketing plan

Imagine that you are pitching your hypothetical service-based company’s marketing plan to the Shark Tank Team for possible investment- Use a
tablet, smartphone, laptop, desktop, or traditional Video recorder to record a three to five (3-5) minute dynamic Video in which you present your full
marketing plan from Assignments 1, 2, and 3-

Present the major points of your marketing plan-

Present in a professional manner-

Use technology (e-g-, i-e- audio quality, video quality, naming conventions) to convey ideas-

The specific course learning outcomes associated with this assignment are:

Analyze the marketing framework including the concepts Of the 5CS, STP, and 4Ps-

Develop strategies to assess performance and achieve marketing goals-

Create an effective marketing plan-

Examine the marketing science Of customer behavior and products in the marketing exchange process and create dynamic strategies for competing-
Evaluate the basis for market segmentation and approaches to segmentation-

Evaluate target customer segments and positioning products within these segments-

Develop branding strategies for existing and new products-

Develop pricing strategies and distribution channels for products-

Analyze integrated marketing communications and its relationship to advertising strategy-

Evaluate marketing research tools involved in the marketing process-

Use technology and information resources to research issues in marketing management-