One of the main goals or functions of marketing is to increase the lop line” for the firm. Marketers can use consumer behavior profiles in order to determine viable modifications to their existing marketing plan to
increase demand for the product/service within a target market segment. For this assignment, you will need to refer back to CB Profile you developed for one target segment of an existing product/service brand.
For this Marketing Plan Assignment, you will need to revisit concepts covered in Principles of Marketing and address how the company could use the CB Profile information to increase demand for its
corresponding target market segment.
