-Identify and critically evaluate the suitable options for market entry modes. Then, select and justify the best entry mode that would help your organisation to secure competitive advantage.
Identify and discuss potential segmentation and describe your target customer segment(s).
-Discuss the overall Branding for your company/product/brand in this new cross-cultural setting and establish the positioning in the new market.
-Present, discuss and justify the marketing mix decisions which would be effective and efficient in reaching your target customer segment(s) and achieving your branding.