Marketing Plan for a New Product

    Replace the 4 P's with Sustainability Marketing Group Term Paper – Marketing Plan for a New Product Come up with an idea for a product or service (Approved by Professor) Submit a typed 1 page paper discussing your research approach regarding your product and your selected “P”. You must have 1 academic reference article to back up your Work. 10 Page Term Paper = Marketing Plan for your “P” Paper: Must have at least 3 Academic Reference Articles to support your work Page 1 = Cover page Page 2 = Table of Contents Page 3= Introduction of your “P” (Do not include any history of the company or general information that is commonly known as you are creating something new, there is no history. Including so will result in an “F” grade). Page 4 = Market Analysis for your “P” (use citations to support your claims) (include future goals since you want to accomplish something in the future, explain.) Page 5 = Competitive strategy for your “P” (Market share, Changes in the Market, Competition, Pricing issues, promotional tactics, product differentiation, or placement problems) Page 6 = SWOT Analysis Chart of your “P” (Remember to support your suggestions with articles, leave your opinion out) (Opinion = “F”) Explain the chart. Page 7-8 = Different based on your “P”: For “Pricing” – Pricing chart, Forecasted sales, and planned discounts or business pricing discounts plans/contracts. For “Product” – Product design, Picture, Chart of Features, uses, and instructions on how to use For “Placement” – Description of the area (town or cities), description of store/website, and method of purchase transaction (Cash, Credit, business credit), how to purchase if using non-standard format (apps or online) For “Promotion” – Script for the commercial, flier, strategic marketing plan (where are you advertising and why, explain all ideas).