- The first file is a brief for the assignment but the second file "important brief" is more important brief the second file is what my lecture want. So the detail please follow the "important brief" file.
- the company choose the BMW, and the whole assignment must choose only one model in the BMW to explain.
- the words count for the whole assignment is 2,000-2,500(excluding executive summary), and executive summary is around 500 words. So I paid is for 3000 words in total.
- Can use table to explain some of the analysis like TOWS, McKinsey, KPI and wherever analysis you think can use table. Can include relevant graphs to support your explanation.
- And the reference list and citation must be clear where every sentence you referenced from which website.