Marketing Plan: Overview and Outline

      Throughout the course, you will work on creating a basic Marketing Plan for a real or hypothetical market offering of your choice. Develop an outline for your marketing plan. As a resource, consult your textbook for the basic contents of a marketing plan as listed in Table 2.2 | Contents of a Marketing Plan. Next, scan the marketplace and identify a product or service that you feel would benefit from a marketing plan. Lastly, develop draft content for the Objectives section of your plan. Keep in mind that you will be building on the draft plan throughout the term