“Produce a justified strategic marketing plan for a software (in my case it’s an online platform for taking reservations for restaurants or any other public food services, like The Fork) that you chose for the period 2018-2021, the plan for 1 year with keeping in mind going ahead, which will position Your Company in the market place, set appropriate marketing and financial objectives, articulate a marketing strategy and develop a marketing mix implementation plan (for the 1st year of the plan only).”