Marketing Principles

Marketing Principles The simplified instructions for this order: Assignment Motivation One of the important aspects of the business world is that people use graphs and data to illustrate what is going on. The business world is quantitative and it is important to realize how businesses use numbers. However, one number by itself is not helpful to give insight. It takes at least two numbers to provide insight on something. There are some basic strategies that people use to put numbers in to context. • See how a number changes over time • Compare numbers from two or more companies • Compute a number in different ways: total sales and total sales/per employee. This assignment is to have you look at the WSJ and find instances of where this is done in articles. Page 1 of 2 Assignment For this assignment, you are to find a total of four graphs and/or tables from the WSJ online that show or illustrate the concept describe in the motivation. Use a screen capture tool to clip a graph or table and put them in a Word document (or equivalent). You must find four different examples from four different articles. Provide a description of how two numbers are being used. That is, explain in your own words, how two numbers are used and not just one. You must also provide the citation for the article. This means you need to have the title of the article, the date, and author. Use WSJ articles only, do not use Blog posts or WSJ videos. Marketing Principles – MKTG 2120 SUGGESTED FORMAT FOR PAPER ( Length: 10 - 12 pages) I had instructed those who asked me to follow (in general) the project outline for breaking up the sections. Here are my suggestions based on the outline I gave you at the beginning of the term. Basically, I want you to orga nize the paper into relevant sections (heading and sub headings) so that it is organized and it is e as y to find what I am looking for. I DO NOT want one long essay!!! I hope this help s. You can re - organize a few things under d ifferent sections to avoid repetition of information. 1. Cover page : (not part of the page count) The cover page m ust include the following information: a. T itle of project b. C ourse & term c. Names of all group members d. N ame of instructor 2. Table of contents (not part of page count) 3. Section #1: Industry Analysis (page count starts HERE) Here, include all background information of the i ndustry as a whole – trends, market structure, major competitors, etc. Identi fy three major competitors that will be part of your pr o ject. You may also include (as a sub - heading) Environmental Analysis (identify the top three macro environmental factors that play a role in this industry. Any examples of how firms adapt ed to these ?) 4. Section #2: Competitor Analysis Here, indicate which of the brands you have selected to represent. Then, from that brand ’s perspective, perform an analysis of that brand ’s strengths and weaknesses relative to each of the other two competitors . The comparison s can be in terms of: a. Market segmentat ion – how have they segmented the market? b. Target markets – which markets are they each appealing to? c. Positioning of brands ( unique value prop osition ) – how are each of the bra nds positioned? What sources of competitive advantage? d. Market shares, profits, revenues – etc. (some measure of how successful each of the brand are) 5. Section #3: Co nsumer Analysis Here, you can talk about any consumer related issues surrounding consumption related ac t i vities: a. C onsumer decision makin g – routine, habitual, extended decision making? (Obviously you will need to tell us about the level of involvement) b. A ny particular occasions during which they buy ? Any patterns tha t will be useful for ma rketers to know? c. Who are the primary consumers? d. What are they looking for? What is the need they are looking to satisfy? e. E tc etc. 6. Section #4 : Marketing Strategies Here, include an outline of the marketing mix elements (strategy): product, pricing, promotions, placement ( distribution ) . 7. Section #5 : Future Plans Here, you must comment on any recent product launches/extensions of the brand? Also, what plans the brand has for itself ? 8. Section #6 : Your BIG Idea Here, you must include YOUR OWN idea for the brand (unrelated to any plans that the brand may have for itself). This is YOUR OWN idea ... be creative. But, you must justify why you think it is a good idea for the brand to do this. It could be a line extension or a brand extens ion that you are proposing. It could be product development or market development. Basically, I want you to use your research (what you leaned) and then creatively come up with YOUR OWN idea of something that the brand may think about doing. It has to be more than simply coming up with a new way to advertise, pro m ote, etc. It MUST BE some way in which the brand can enhance itself. P rovide basic justification. 9. Appendix of Tables etc. if any. Note: you may also choose to include exh ibits etc. with i n the manuscript ( this is preferred). ... not part of the page count. 10. ALL Works cited PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT :)