Marketing Project Proposal

Sample Solution

   

Marketing Plan Proposal

Product

The product that I wish to introduce is a new type of electric toothbrush. This toothbrush would use ultrasonic technology to remove plaque and tartar more effectively than traditional electric toothbrushes. The toothbrush would also have a built-in timer to ensure that users brush their teeth for the recommended two minutes.

Prices

I plan to price the toothbrush at $100. This is a premium price for an electric toothbrush, but I believe that the ultrasonic technology and the built-in timer make the toothbrush worth the extra cost. The profit margin on the toothbrush is expected to be 20%.

Full Answer Section

      Promotions I plan to promote the toothbrush through a variety of channels, including:

• Online advertising: I will create targeted ads on social media and search engines to reach potential customers.
• Public relations: I will pitch stories about the toothbrush to journalists and bloggers.
• Influencer marketing: I will partner with popular influencers to promote the toothbrush to their followers.
• Retail promotions: I will offer discounts and promotions to retailers who sell the toothbrush.

Place/Distribution I plan to distribute the toothbrush through a variety of channels, including:

• Online retailers: I will sell the toothbrush through my own website and through major online retailers such as Amazon and Walmart.
• Brick-and-mortar retailers: I will sell the toothbrush through select brick-and-mortar retailers such as Target and Walgreens.
• Dental offices: I will sell the toothbrush to dental offices at a discounted price.

Target Market The target market for the toothbrush is people who are interested in maintaining good oral health. This includes people of all ages, but the primary target market is adults aged 25-54. Distribution Methods I plan to use a variety of distribution methods, including:

• Direct sales: I will sell the toothbrush directly to consumers through my website and through Amazon.
• Retail sales: I will sell the toothbrush to brick-and-mortar retailers.
• Wholesale sales: I will sell the toothbrush to dental offices at a discounted price.

International Target Market I plan to target the following international cities/countries:

• London, England
• Paris, France
• Tokyo, Japan
• Sydney, Australia
• Seoul, South Korea

I chose these cities/countries because they are all large metropolitan areas with a high demand for premium products. Additionally, these cities/countries have a high concentration of people who are interested in maintaining good oral health. Headquarters I plan to headquarter my company in San Francisco, California. San Francisco is a major hub for technology companies, which will give me access to a large pool of talented employees and investors. Additionally, San Francisco is a global city, which will make it easy to reach international customers. Next Steps In the next few months, I will focus on developing a more detailed marketing plan. This will include developing a specific marketing budget, creating a timeline for implementation, and identifying specific metrics for measuring success. I will also begin to develop the toothbrush prototype and build relationships with retailers and distributors. Conclusion I believe that there is a strong demand for a new type of electric toothbrush that uses ultrasonic technology to remove plaque and tartar more effectively than traditional electric toothbrushes. I am confident that my marketing plan will be successful in launching the toothbrush and making it a popular product among consumers.