Pick a firm that you are interested in solving a marketing research problem/opportunity for (e.g., the company you work for or a company that you are interested in).
a.Provide a thorough description of the industry and the firm.
b.Perform a SWOT analysis of the firm and industry. Think critically about all the possibilities. This should be a very in-depth SWOT analysis.
c.Based on this information, identify a marketing opportunity/problem and state it in 2-3 sentences. Research the problem using secondary resources and provide references for your claims.