Marketing research

Greg, Marketing research analyst
Elizabeth, Project/Work coordinator
Ms. Jordon and Mr. Collins, Co-owners and active managers

Greg is in his second month of employment with XYZ Marketing Research. The firm is a large, well-known, highly respected, very successful supplier of marketing research. Its clients include major
companies in many different industries throughout the world.

Routine procedure is for Ms. Jordon and Mr. Collins to secure business in the form of research projects. Each project ends with an analyst preparing a written report with marketing strategy
recommendations based on his/her interpretation of the data. This report is given to Elizabeth who gives it to Ms. Jordon and Mr. Collins who then deliver the written report, complete with a verbal
presentation, to the client.

Greg is one of the 16 research analysts in the company. New projects are assigned by Elizabeth, depending on the workloads of the different analysts. Given the volume of projects and the similarity
of most projects, different analysts usually work on different parts of a project. For example, different analysts are used to plan the sample, construct the questionnaire, and interpret the data.
Data collection and computer processing of data are conducted by separate companies contracted with the XYZ Marketing Research Company.

Greg’s responsibilities are to interpret the data and write a report with marketing strategy recommendations. He has completed about 20 such projects, for which the co-owners have praised his work.
On Wednesday afternoon he completed this project. Following regular procedures, he gave the completed report to Elizabeth to give to Ms. Jordon and Mr. Collins.
Thursday morning when Greg arrived at work, he found the original computer data printouts by his door with numerous numbers in the tables changed with red ink. There was also a note to see

Elizabeth explained that Mr. Collins thought the findings would have been different and that the client would probably not agree with the actual findings and related recommendations.
He has therefore taken “research license” and changed a few numbers in the computer data printouts. Now he wants you (Greg) to rewrite your report accordingly. Elizabeth explained that since
clients are provided with a copy of these summary printout sheets, she has called the outside computer firm to send new printouts with the revised numbers.

1. What are the ethical dilemma Greg is facing in this case?

2. Who are the stakeholders (the parties who might be affected by any decisions to be made in this case)?

3. What alternatives would you select to deal with the ethical dilemma presented in the case? Suggest, at least, three alternatives and give a reason for choosing the alternative?


Yamamoto Yōji and Western Dress

Order Description

what western dress history affect or push Yohji’s eastern fashion concept?.


Genocide in Darfur

Order Description

Using the guidelines above write a paper detailing the role of religion and government at the outbreak of the Genocide in Darfur