Marketing Research Report Analysis
Now that you have completed the research, senior management has asked you to review a draft of the research report that a member of your research team has written. Your review should include an assessment of the effectiveness of the report and the use of various marketing research techniques. Read the attached Professional Urologists Questionnaire and Professional Urologists Report prior to preparing your review.
? Professional Urologists Questionnaire.doc
? Professional Urologists Report.doc
Write a two page paper in which you:
1. Evaluate the effectiveness of the data analysis in providing useful information for the client. Provide your opinion as to the usefulness of the analysis for the client (e.g., whether or not the analysis provides findings, conclusions, or recommendations, etc.).
2. Demonstrate the primary manner in which the marketing research met the objective(s) of your study. Propose two (2) changes you could have made in the formulation or execution of the research in order to have better met the research objective(s). Provide a rationale for your response.
3. Suggest key modifications that you could make in order to fill any gaps in the report and thus help the clients to better understand the results.
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