Prepare a presentation describing in detail the Marketing Strategy from an assigned company (from the list at the end), encompassing: Learning outcome #3 (Evaluate the effectiveness of an existing product marketing strategy and marketing mix.)
• ▪ Company mission and vision,
• ▪ Specific marketing strategy (low cost, segmentation, differentiation, niche, etc.),
• ▪ Target market, segmentation and branding
• ▪ the 4 P’s,
• ▪ Community involvement
Companies will be assigned at random on the first session. Be sure to identify all sources.
My assigned company is Ogilvy & Mather
