Marketing strategy report

a. Explain differences between Red and Blue Ocean strategies b. Explain the key approaches that distinguish these two strategies in practice 2. Red Ocean Strategy – using existing offering a. Describe which decisions you made with clear arguments for them b. Explain what was wrong/correct and what would you do differently 3. Blue Ocean Strategy Round 1 & 2 (Path 1, 3, 5) a. Describe which decisions you made with clear arguments for them b. Explain what was wrong/correct and what would you do differently 4. Blue Ocean Strategy Round 3 (Path 4, 5) a. Describe which decisions you made with clear arguments for them b. Explain what was wrong/correct and what would you do differently 5. Conclusions a. Explain how your Blue Ocean decisions differed from Red Ocean ones