marketing system/ how marketing plays an important role in addressing problems
marketing system/ how marketing plays an important role in addressing problems
â¢Â   One question may require knowledge of aggregate marketing system, as explained by Wilkie and Moore [also elaborated on by Roger Layton] and how Huntâs definition of macro marketing / marketing systems relates to this. (250 words)
â¢Â   Another question may require knowledge of how marketing plays an important role in addressing problems, challenges and issues and this might include its role in developing resources / innovations and making them widely available. (250 words)