Report on Marketplace Persuasion
Choose an aviation or tourism product/service (not a company)
Identify and analyse the range of persuasion tactics utilised by various companies to sell that product/service
Evaluate the extent of the persuasiveness of these tactics in respect to the characteristics of the chosen target market
Use the Persuasion Knowledge Model to show how consumers’ knowledge of persuasion tactics affects their choice of seller
Make justified recommendations as to ethical research and ethical strategies for stimulating consumer interest and purchase of the product or service.