Measuring What Matters

  There is an adage in business that says, “You get what you measure.” This suggests that we must introduce performance tracking metrics if we want to improve business results like increasing productivity, mitigating costs, or improving employee engagement. What is an important performance tracking metric that your company uses, and what is the likely business result they are trying to influence (such as increasing revenue, lowering costs, managing risks, etc.)? Briefly describe how your company calculates and communicates this metric, and share your opinion on the extent to which this performance tracking is helping to improve business results. Share your ideas on how else the company could improve this performance tracking process. Post your initial response by Wednesday, midnight of your time zone, and reply to at least 2 of your classmates' initial posts by Sunday, midnight of your time zone.​   The CFO Guidebook, Chapter 5: Performance Management Read 10-K Reports, Item 1A Risk Factors, for Assignment 1 in Assignment Resources Read Morningstar Analyst Reports in Assignment Resources Visit www.Morningstar.com Additional Resources