Microsoft Marketing Strategy

Microsoft Marketing Strategy Please do a research from A&M library or www.google.com to write a paper about “What are the marketing strategies of Microsoft Inc.?” (100 points). This group paper is due on December 18, 2015. Please submit your paper to Dropbox under week 15. Please see the detailed group paper rubric 1&2 about how to write a paper about marketing strategy in the next page. These papers are group projects. Papers (as a Word attachment) are to be submitted directly to the DROPBOX. Late projects will not be acceptable. The maximum pages for the paper should be no more than 20 content pages, using Times New Roman, 12 point font, and APA. However, I prefer single space, but it is your option on which to use. (Please note quantity NEVER equals quality). In addition, you should cite at least 12 credible sources (i.e., Journal articles) in the paper and no more than 3 websites may be used). You will need to include a title page with your name, table of contents, 20 pages of content, a reference list, table, figure, and an appendix (if necessary). You are required to use APA format for the entire paper. Group Paper Please do a research from A&M library or www.google.com to write a paper about “What are the marketing strategies of Microsoft Inc.?” (100 points). This group paper is due on December 18, 2015. Please submit your paper to Dropbox under week 15. Please see the detailed group paper rubric 1&2 about how to write a paper about marketing strategy in the next page. These papers are group projects. Papers (as a Word attachment) are to be submitted directly to the DROPBOX. Late projects will not be acceptable. The maximum pages for the paper should be no more than 20 content pages, using Times New Roman, 12 point font, and APA. However, I prefer single space, but it is your option on which to use. (Please note quantity NEVER equals quality). In addition, you should cite at least 12 credible sources (i.e., Journal articles) in the paper and no more than 3 websites may be used). You will need to include a title page with your name, table of contents, 20 pages of content, a reference list, table, figure, and an appendix (if necessary). You are required to use APA format for the entire paper. Each group consists of 1-5 members. Please select and form your own group members at your earliest convenience. If you cannot find a group to work together, you need to work on the project by yourself. Each group has ONE opportunity to ask my feedback on your paper draft. However, please double-check your grammar and English writing before you send your project to me and ask my feedback. IMPORTANT: I will use tunitin.com to check. No project will be accepted for grading if the turnitin.com percentage is greater than 30%. For an “A” project, its turnitin must be less than 20%. Paper must be in a good writing (without major grammar errors), good transition, good structure, readable, and convincing. Group Paper Rubric 1 - Please note: grading is on the whole paper, not on the individual sections Marketing Strategy Elements Points Possible Points Earned Comments Marketing Strategy Format Guidelines Times New Roman Font 12, Single Spaced, 1” margins all over the paper. Follow APA throughout the paper which includes citations and references. Properly validate the information discussed in the paper. Table of contents: organized, pages numbered, accurate. 5 Points Language Arts Skills Spelling, grammar, punctuation, sentence Structure. Follow proper transitions. Please note: Major errors in structure, sentences, spelling, grammar, paragraph transactions or APA formatting will receive 0-5 points. 15 points Executive Summary 5 points Introduction Company overview Market opportunity overview 15 Points Situation Analysis (Study internal and external environment of the organization) Industry sector description SWOT Analysis Target Market Analysis Demographic characteristics of market Psychographic characteristics of market Behaviors of target market Strategies appealing to market 25 Points Marketing Mix Product Strategy (Product Mix) Pricing strategy Distribution plan Promotional message Media plan Promotion & advertising plan Positioning strategy Competitive Analysis (Comparing organization with Competitors’ Discuss the 4P’s of marketing mix with competitors’) Competitors’ strengths Competitors’ weaknesses Organization’s competitive advantage 30 Points Challenges/ Contingency Plan (Analyses of internal environment and external environment) Internal risks External risks How risks will be avoided Actions when risks occur 10 Points Recommendations/ Growth Plan Description of growth plan Strategies for market penetration Strategies for product development Strategies for market development Strategies for diversification Conclusion Main findings of the marketing plan 15 Points Total Points 100 Points Group Paper Rubric 2 Proficient Needs Improvement Unacceptable 30 Utilized appropriate theories and concepts and applied correctly (25-30 points) Minor errors in utilization of theories and concepts with limited application. (15-24 points) Did not utilize or apply theories or concepts correctly (0-5 points) 30 Appropriately addressed ALL key requirements and/or questions of the assignment (25-30 points) Addressed some of the key requirements and/or questions of the assignment (15-24 points) Did not address the key requirements and/or questions of the assignment (0-5 points) 20 All members work together on ALL sections of the assignment (not divided among members). Members utilize the appropriate tools for distance group work and overcome communication and other group challenges. (15-20 points) Most members worked together on most sections of the assignment (some division among members). Members had limited success in using the appropriate tools for distance group work with limited success in overcoming communication and other group challenges. (10-14 points) Members divided the sections of the assignment up between themselves (complete division among members). Members failed to use appropriate tools for distance group work and failed to overcome communication and other group challenges. (0-5 points) 20 No errors in structure, sentences, spelling, grammar, or APA formatting (20 points) Minor errors in structure, sentences, spelling, grammar, or APA formatting (6-10 points) Major errors in structure, sentences, spelling, grammar, or APA formatting (0-5 points) 100 100 - 90 89 - 70 69 - 50 Peer Evaluation of Group Paper Each group member is expected to contribute equally to your group work. If you are satisfied with each of your group members, do not send me anything. Save your time ? If you are NOT satisfied, please rank each of your group members and give the reason. Then type your evaluations in a Word document and submit it to Dropbox under week 15. The instructor reserves the right to adjust grades based on input from the peer evaluations. If half of your group members complain about your contribution to group work, then your grade will be deducted at least 30 points. All works must be completed on time. Late works will not be acceptable.