MLB has decided to put an expansion franchise in Portland, Oregon
Please answer one of the following.
1) Let's say that MLB has decided to put an expansion franchise in Portland, Oregon. What would be a good brand name for this new franchise? Why would that be a good team name? (Hint: The answer needs to have something to do with brand associations.)
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2) Choose one professional sports team that you think should be rebranded. Discuss why you think the team should be rebranded and what you would recommend they do. Should they create new logos, use new colors, change the team name, etc.? What strategies should they incorporate while making these changes?
Sample Solution
- Let's say that MLB has decided to put an expansion franchise in Portland, Oregon. Here's a suggestion for a good brand name for this new franchise and why it would be strong:
Team Name: Portland Lumberjacks
Brand Associations:
- Local Connection:Â "Lumberjacks" evokes a strong association with the Pacific Northwest's rich history of logging and forestry. This creates a sense of local pride and identity for Portland residents.
- Strength and Resilience:Â Lumberjacks are traditionally seen as rugged, hard-working individuals. This image aligns well with the competitive spirit and athleticism fans expect from a baseball team.
Full Answer Section
- Mascot Potential:Â "Lumberjacks" offers a fun and versatile mascot concept that can be used for fan engagement activities and merchandise design.
- Unique Identity:Â While other MLB teams use animal mascots, "Lumberjacks" stands out as a unique and memorable name within the league, helping the Portland franchise establish a distinct brand identity.
- Merchandise Appeal:Â The name "Lumberjacks" lends itself well to creative logo designs and merchandise that can appeal to a broad fan base, from families to die-hard supporters.
By incorporating these positive brand associations, "Portland Lumberjacks" can become a strong and well-supported franchise within the MLB landscape.