MLB has decided to put an expansion franchise in Portland, Oregon

Full Answer Section

• Mascot Potential: "Lumberjacks" offers a fun and versatile mascot concept that can be used for fan engagement activities and merchandise design.
• Unique Identity: While other MLB teams use animal mascots, "Lumberjacks" stands out as a unique and memorable name within the league, helping the Portland franchise establish a distinct brand identity.
• Merchandise Appeal: The name "Lumberjacks" lends itself well to creative logo designs and merchandise that can appeal to a broad fan base, from families to die-hard supporters.

By incorporating these positive brand associations, "Portland Lumberjacks" can become a strong and well-supported franchise within the MLB landscape.

Sample Solution

1. Let's say that MLB has decided to put an expansion franchise in Portland, Oregon. Here's a suggestion for a good brand name for this new franchise and why it would be strong:

Team Name: Portland Lumberjacks

Brand Associations:

• Local Connection: "Lumberjacks" evokes a strong association with the Pacific Northwest's rich history of logging and forestry. This creates a sense of local pride and identity for Portland residents.
• Strength and Resilience: Lumberjacks are traditionally seen as rugged, hard-working individuals. This image aligns well with the competitive spirit and athleticism fans expect from a baseball team.