Mobile technologies
Identify and explain a specific business process. How might this process be automated with mobile technologies? How might it be completely redesigned? Refer to the instructions in the textbook.Requirements:
Write a 2 to 3-page business process.
Sample Solution
Process Description
The customer order fulfillment process in a retail store involves a series of steps from the time a customer places an order until the product is delivered or picked up. This process typically includes the following steps:
- Customer Places Order: A customer selects products, adds them to their shopping cart, and proceeds to checkout.
- Order Processing: The store's point-of-sale (POS) system records the order details, including customer information, products purchased, and payment method.
Full Answer Section
- Inventory Check: The system checks inventory levels to determine if the ordered products are available. If products are out of stock, the customer may be notified and given options for backorders or substitutions.
- Order Fulfillment: If the products are in stock, they are picked from the shelves and prepared for delivery or pickup.
- Payment Processing: The payment is processed through the POS system.
- Order Delivery or Pickup: The order is either delivered to the customer's address or made available for pickup at the store.
Automation with Mobile Technologies
Mobile technologies can significantly automate and streamline the customer order fulfillment process. Here are some ways this process can be improved:
- Mobile POS: Retailers can equip their employees with mobile POS devices, allowing them to process orders anywhere in the store or even outside the store, such as at curbside pickup locations.
- Inventory Management Apps: Mobile apps can be used to track inventory levels in real-time, ensuring that products are available for customers and preventing stockouts.
- Mobile Delivery Tracking: Customers can receive real-time updates on the status of their orders through mobile apps, including estimated delivery times and tracking information.
- Mobile Payments: Mobile payment options, such as Apple Pay or Google Pay, can provide a convenient and secure way for customers to pay for their purchases.
Process Redesign
To further improve the customer order fulfillment process, consider the following redesign:
- Omnichannel Fulfillment: Implement an omnichannel approach that allows customers to order online and pick up their purchases in-store, or vice versa. This can provide customers with greater flexibility and convenience.
- Predictive Analytics: Use data analytics to predict customer demand and optimize inventory levels, reducing stockouts and improving order fulfillment efficiency.
- Self-Service Kiosks: Deploy self-service kiosks in-store to allow customers to place orders and make payments independently, reducing wait times and improving the customer experience.
- Robotics and Automation: Explore the use of robotics and automation technologies to automate tasks such as order picking and packing, increasing efficiency and reducing labor costs.
By leveraging mobile technologies and redesigning the customer order fulfillment process, retailers can improve customer satisfaction, reduce costs, and increase efficiency.