Most important concept(s)

Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding. Also, provide a graduate-level response to each of the following questions: How do firms develop a distinctive and positive reputation? How can the general public affect a company's reputation? Identify an organization that has recovered from having a bad reputation and explain how the firm restored public confidence. Evaluate public opinion influencing strategies used by business organization, such as public service announcements, image advertisements, paid content, and event sponsorship.