Multiple perspectives on the meaning and application of strategic risk
Full Answer Section
Ericsson:- Perspective:Risk as an Unforeseen Threat: Ericsson's heavy reliance on the Philips plant suggests they might have viewed strategic risk as an unforeseen threat, focusing on efficiency and cost savings rather than diversification.
- Evidence:Sole-source dependence can offer cost benefits through negotiation and volume discounts. However, in this case, it left Ericsson vulnerable to a single point of failure. This suggests a focus on efficiency over risk mitigation.
- Risk as a Threat:This view emphasizes the potential negative consequences of risk events. Ericsson's situation exemplifies this perspective.
- Risk as Uncertainty:This view acknowledges the inherent uncertainty in business environments and the need for flexibility to adapt to changing circumstances. Nokia's approach reflects this perspective.
- Risk as an Opportunity:This view recognizes that risk can present opportunities for innovation and competitive advantage. Nokia's ability to find alternative suppliers demonstrates this perspective.
- Identify and assess potential risks across their supply chains.
- Develop contingency plans to address potential disruptions.
- Maintain a balance between efficiency and risk mitigation in sourcing strategies.
Sample Solution
Nokia vs. Ericsson: Contrasting Views on Strategic Risk (Pre-Fire)
Based on Chapter 4 and the Philips fire case study, we can infer how Nokia and Ericsson likely viewed strategic risk before the event:
Nokia:
- Perspective: Risk as an Opportunity: Nokia seems to have approached strategic risk from a more proactive and opportunity-seeking perspective.
- Evidence: Their ability to quickly shift production to other suppliers suggests they had already identified potential risks associated with sole-source dependence and had established alternative sourcing options. This demonstrates a proactive approach to mitigating supply chain risks.